Now we depart the mainstream into the world of "Who buys this stuff?" Here is an example from the North Hall, where the cars are. These are essentially rolling audio-visual systems, with LCD color displays on their fenders and roof pillars, as well as on the seat headrests, dashboards, doors and seat backs. They have colored glow-lighting underneath the car to illuminate the road surface, and thousands of watts worth of amplification aimed at frequencies below 50Hz. Significant hearing damage is easily achieved. These systems are demonstrated with the car parked - the touch screen control panel seen here is only accessible through the rear hatch. This instance includes a waterfall with a green logo projected onto it that can be seen falling from the roof into a tray behind the seat. Accent lighting - mostly blue - is everywhere. And lots and lots and lots of loudspeakers.